Adobe’s Campbell Foster on the opportunity to ‘exploit the walled gardens’ with personalisation

Speaking ahead of the Publicis Groupe and Adobe panel discussion on digital transformation at the Consumer Electronics Show (CES) this month, Campbell Foster, director of product marketing, Adobe Primetime, speaks to The Drum about why Amazon falls on the right side of the personalisation spectrum and why Google and Facebook have “no obligation” to help agencies.
Every TV network has its strategy to capture audiences whether its releasing shows during particular seasons or stead