Adobe is top lead-to-revenue management platform vendor, research firm reports

Adobe announced last week that the company was recognized as a leader in “The Forrester Wave: Lead-to-Revenue Management Platform Vendors, Q4 2016” report by Forrester Research, Inc. for the second consecutive year.
Of the eleven vendors Forrester evaluated, Adobe was among five companies recognized as a leader across 36 criteria, including strategy, current offering and market presence. “It’s more important than ever that brands provide exceptional, highly personali