Adidas marketing procurement boss: ‘We need to help agencies deliver good work’

Procurement and advertising agencies don’t always see eye-to-eye but the former can deliver more than just knock-down fees if it pulls in the same direction as marketing executives, according to Adidas’ marketing procurement boss.
“We need to help agencies deliver good work,” explained Philipp Schuster of his role at the sportswear brand. Speaking at an Oystercatchers event earlier this month, the marketer said he tries to give a pitch as “much flexibility as it nee