Adidas goes Midtown to compete with Nike in NYC

Barely a month after Nike opened its Nike Soho store in lower Manhattan, Adidas has upped the competition by opening a Midtown feature store at 46th Street and Fifth Avenue, according to reports in Footwear News and Business Insider.
With its massive 45,000-square-foot store just blocks from Times Square, the German sports retailer has shown a willingness not just to keep up with its Swoosh rival, but also to make a big statement in a sports shoe and apparel market that is swarming to Manhattan