Adidas cuts ties with Kanye West, but has the brand damage already been done?

Sports giant has ended partnership following musician’s antisemitic comments. It will cost company $246m, but brand damage could be much higher.
 
Adidas faced mounting pressure both from consumers and its own staff to end its lucrative tie-up with Ye, the musician formerly known as Kanye West, after he made a series of offensive and antisemitic comments earlier this month. 
Almost two weeks after the comments were made, the company finally said in a statement: “Adidas does