Adidas creates content playbook to move beyond just capturing consumers attention to engaging with them

Adidas has partnered with digital agency AllTogetherNow to come up with a playbook for content marketing that willl help it go from just capturing fans' attention to actually engaging with them more.
Adidas has been aggressive in its pivot to more social media activations in order to get more people talking about the brand. However, the German brand also understands that, to compete with publishers, broadcasters and rival sportswear manufacturers, it must also maintain global engagement and rewa