Adidas claims retention on Snapchat is ‘insane’ compared to YouTube but maintains it’s a ‘work in progress’

Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms.
It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year. Such has been the level of engagement from those posts that “retention on Snapchat,” is insane for Adidas, claimed Dan Moseley, its account director at We Ar