Adidas CEO credits turnaround to handing brand managers more power and responsibility

Adidas chief executive, Herbert Hainer, has credited the company’s brand managers with helping to turn around the alarming profit warnings of two years ago and its return as a serious challenger to rival Nike.
The 62 year-old recently spoke to the WSJ to discuss his 15 year career with Adidas, which will come to a close next month when hands over the chief executive role to Kasper Rorsted who joins from Henkel AG.
Hainer is set to go out on a high with the German brand forecasting net