Ad viewability debate shifts to brand-centric view: Integral Ad Science CEO Scottt Knoll

The Drum caught up with Scott Knoll. CEO and President, Integral Ad Science at Dmexco to discover the state of viewability and fraud in the online ad industry today.
In a video interview, Knoll gave a frank and forthright view on how two of the biggest issues facing brands in online advertising were developing.
In the first of a two-part interview, Knoll explored a fundamental shift taking place in the viewability debate from a media-centric to a brand-centric approach to viewability.
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