13-03-2018 15:58 via thedrum.com

Ad of the Day: Powerade breaks ankles in new brand campaign in time for March Madness

Sports drink Powerade launches a new brand campaign, 'That’s Some Kind of Power' with a basketball-themed spot in time for the NCAA Basketball tournament.
Entitled 'Ankles,' the 30-second spot will be the first of a series of nationally-televised spots that Powerade said will “bring to life the brand’s new platform.” The campaign stars a bodega owner thinking about what his life could have been if he had Powerade in his life back in his playing days.
In 'Ankles,'&nbs
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