Absolut Vodka names BBH London as global creative agency

BBH London has been appointed as Absolut's lead global creative agency following a competitive pitch.  The creative shop will pick up the business from Sid Lee which is understood not to have repitched for the account. 
BBH has now been tasked with developing the next phase of the Pernod Ricard-owned brand's #AbsolutNights campaign across all markets. The initiative, which launched in 2014 seeks to "reimagine and reinvent" the nightlife scene by challenging the