A vibrant addressable media ecosystem is only possible through collaboration

Greater collaboration, ‘test and learn’ and measurement innovation are key for advertisers and publishers to succeed in the rapidly evolving privacy-first, addressable media landscape, finds European Addressable Media Initiative Report.
A new advertising ecosystem is emerging, triggered by the growth of addressable media and improved consumer data privacy legislation. To date, growth in addressable advertising has been driven primarily by online media. But other platforms, inclu