A study has shown women increasingly look to their own social network for purchasing decisions

With epic shopping days like Black Friday and Cyber Monday upon us, brands might be wise to consider the impact of social media recommendations and online reviews impacting female shoppers. 
A recent study by Influence Central suggests that 96% of female consumers seek out opinions and recommendations from others – including friends and 'other moms' – before buying a product, trying out a service, restaurant or store.
Additionally, online influencers help to inform a woman's dec