‘A once-a-year show of support doesn’t move the needle’: do partnerships aid inclusivity?

When it comes to showing solidarity with marginalized groups, is it really the more the merrier? Partnerships can amplify aligning values, but also risk feeling forced. Three marketing leaders from The Drum Network share what real brand allyship looks like.  
Jodie Fullagar, managing director at M&C Saatchi Sport & Entertainment: “Partnerships offer an enormous opportunity for brands to drive real change and access a broader variety of voices and identities. Every identit