A month of controversy: United Airlines and Pepsi missteps fuel April's online chatter

Every month there tends to be a theme that unifies the top trends of that month. For April, that theme was a new crop of brand related controversies.
From Pepsi’s Tone Deaf Ad, to United Airlines’ PR nightmare, to Bill O’Reilly’s dismissal from Fox, April has been jam-packed with brands trying to avoid the controversial issues that became synonymous with these brands on social media.
Taykey analyzed the two big controversies, Pepsi’s Ad and United Airlines' violent