A manifesto for public relations in a post-truth world

The UK European Union referendum and US election are a huge wake-up call for the communications trade, writes Stephen Waddington. Purpose, post-truth communication, polling, social capital, diversity, activist leadership and media bubbles mean many of the old ways of engaging the public are no longer fit for purpose.
Few people in the public relations business predicted the outcomes of either the European referendum or the US election. The public stuck two fingers up at political elites in both