A great creative department needs everyone in the team being willing to fight

Much like boxing, creativity has a definite set of different styles and techniques – all each as important as the next and critical to achieving that creative excellence.
Creativity is fundamentally at its core a fine equilibrium of emotion and attitude. Marrying the ability to be creative yet strategic, and having the right mindset to back these up is no easy feat, even for the most experienced and talented creatives out there.
I like to imagine creativity in a boxing ring, as a relentles