A data privacy primer with Google – everything you need to know

In this privacy primer for advertisers, The Drum caught up with two of Google’s UK privacy leads for insights and advice on how businesses can thrive in a privacy-first world. 
In the world of digital advertising where consumers want more control of their personal data but are also seeking more personalized experiences, marketers today are faced with a challenge: how to bring all the benefits of data-driven marketing into a world that also puts data privacy first? 
Every company