A brave new media quality world

Over the last year, from reading the digital marketing news, it may seem that our industry is plagued with quality issues. Looking at a piece of research undertaken by OpenX in May 2015 into quality in the marketplace, the report found that 94 per cent of marketers think quality is a serious issue, especially in programmatic advertising. Media quality issues are an ever-growing area of concern for the digital advertising industry and a main cause of hesitation for those wanting to invest further