70% of agencies don’t think advertiser media talent is good enough

Media agencies and advertisers are at an impasse; the majority (70 per cent) of media agencies believe companies lack media skills in-house as one in three marketers admit the quality of agency talent as their number one concern, according to a new study. 
A ID Comms survey of 130 responses from marketing, media and procurement specialists found there is a division between media agencies and advertisers. Just 16 per cent of media agencies showed high or very high confidence in marketers' ab