60% of gen Z have a hustler mindset. This is not the lazy generation

Generation Z are often on the receiving end of criticism, particularly about lifestyle and work ethic. Laura Lane of The Lab Group defends them, arguing that what drives them is a sense of identity and purpose.
At Studio Blup, we champion generation Z and place great value on their work ethic, opinions, and attitudes. In fact, it’s a huge part of our agency ethos and we’ve built up our own gen Z audience network called Blup:Gen, who we weave into our creative process and provide oppo