51 per cent of Americans vacation in July, but 'beach towel' commerce is ongoing

While an estimated 44 per cent of American workers chose to take their vacations in July - this time of year is an important time to use seasonal downtime to fine tune some B2B marketing strategies.
With almost half of working Americans choosing to take time off in July, mobile or tablets  are likely to be more widely referenced while prospective customers will be doing all their research while sunbathing (what some refer to as 'beach-towel commerce.')  Be sure and market to mobile in