51% of UK online ads don’t reach viewability standards

:The UK is performing worse than the international average for online ad viewability as it is defined by the IAB and Media Ratings Council.
The groups recommended that 50% of said online ads should be in view for at least one second, a metric only 49% of buys are reaching, according to Meetrics’ Q3 viewability report.
Although this is up from 47% in 2016 Q2, the UK is still performing well below par in comparison to other European countries. 
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Anant Joshi, Meetrics’ di