5 trends in cannabis marketing that will light up in 2023, per industry insiders

From celebrity endorsements to wellness-focused messaging, here are the marketing movements defining the future of cannabis.
An increasing rate of legalization across the globe is ushering in a boom for the cannabis category. The global legal cannabis market was valued at $17.8bn last year, and is projected to grow at a compound annual growth rate of more than 25% between now and 2030. 
As players in the category enjoy greater market opportunities, they’re investing more money in adve