5 things consumers will expect from brands in 2023

If you haven’t considered privacy, storytelling, or representation in your content marketing strategy, Digital Ethos’ Liam Thornton is here to break down why you should.
1. Consumer privacy will be a priority
2022 has seen a rise in cyber attacks, with users’ private information and data being leaked. A survey in the UK found that 39% of businesses had reported a cyber-attack in the last 12 months.
A business’ customers must feel safe that their data is not being sol