4 lessons for marketers to thrive in a privacy-first future

Data experts from Google and Media.Monks outline the steps brands and agencies need to take today to maintain consumer confidence and gain a competitive edge in a privacy-first world.
Marketers shouldn’t underestimate the commercial benefits to getting privacy right for their customers and subsequently the consequences of getting it wrong. They should embrace the spirit of this new advertising future now and go beyond the bare minimum compliance to get ahead for tomorrow.
This was the rall