3 lessons Liquid Death’s killer marketing can teach B2B brands

Liquid Death is a commodity. It’s water in a can. Yet its irreverent marketing has led to a recent $700m valuation. So, what can B2B marketers learn from a brand that’s not afraid to leverage punk rock and porn stars? ASAPP’s Shiloh Gray explains.
Brand and creative leaders like me have followed Liquid Death Mountain Water’s unapologetic run to be the go-to when you need your thirst murdered. Quarter after quarter we’ve applauded, shared and dissected the work the b