2016's most shared ads- Buster the Boxer fetches multiple accolades for John Lewis

John Lewis’ ‘Buster the Boxer’ Christmas campaign has not only fetched the retailer the accolade of this year's most shared Christmas ad, but topped the list of 2016 most popular ads.
The two-minute video film, created by Adam&EveDDB, lead Unruly’s annual ‘Top 20 Global Video Ads Chart’ with 1,949,387 shares across social media.
According to the video ad tech company’s research Buster the Boxer now sits in fifth place in the list of most shared Chris