World Cup 2018: which firms will be winners and losers?

Some are looking forward to a boost to their bottom line while others fear the oppositeAs football fans count the days until Russia’s match with Saudi Arabia kicks off the 2018 World Cup, attention is turning to who might win the coveted trophy. Brazil and Germany are inevitably among the favourites, and despite the gloomy lessons of history there is renewed optimism about England’s prospects after a couple of positive warm-up matches.In the business world too there is a sense of ant