Why retailers stop selling online: the hidden cost of e-commerce

Free delivery and returns are unsustainable for many entrepreneurs, who are turning away from offering online shoppingAs the fastest growing retail market in Europe and North America, e-commerce is seen by many as essential for business success. At Christmas in particular, 73% of UK consumers will buy gifts online – that amounted to £24.4bn in 2015. For many small businesses, e-commerce has allowed them to explore new markets and enabled significant growth. But for some, online tradi