19-03-2018 18:13 via theguardian.com

Why a UK eyewear company partnered with a controversial Instagram star

Kirk & Kirk has found recognition in a competitive market with standout designs and an unexpected social media collaboration with pathologist assistant Nicole AngemiEven with a unique product it can be challenging for a small- or medium-sized business to set itself apart. Eyewear company Kirk & Kirk has come up with an unusual solution. To give its product a boost it has teamed up with Instagram star and pathologist assistant Nicole Angemi for a limited-edition line of eyewear that has r
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