Upmarket slipper brand Mahabis calls in administrators

Firm that used pop-up ads to sell about 1m pairs of slippers is ‘desperately disappointed’The upmarket slipper brand Mahabis has become the latest retail casualty, calling in the administrators days after Christmas.Founded in 2014 by Ankur Shah, Mahabis aimed to revolutionise a staid market by targeting millennials with trendy woollen slippers that could be transformed into outdoor shoes using detachable rubber soles. Continue reading...