Tweet and tell: turning Twitter into complaints megaphone

Companies from rail operators to superstores are being caught up in Twitter storms but there is a good way - and a bad way – to deal with angry customersThere was plenty for rail passengers to be #angry about on Tuesday, with social media channels buzzing with complaints as the biggest rise in rail fares since 2013 kicked in.But come the end of the day Virgin Trains was apologising not for cancelled trains, overcrowded carriages or rocketing fares - but for being sexist on Twitter after a