Transforming the high street: how Appear Here uses Facebook for its short-term rentals

Setting up a new shop on one of Britain’s high streets can be an arduous process, one that takes months of research, paperwork and negotiation.One company wants to change that. From luxury cupcake pop-ups to vintage handbag stores, Appear Here is helping brands of all sizes find rental spaces across some of the world’s most prestigious locations. Whether they’re looking for a short-term retail space to sell seasonal goods, or a physical platform to raise brand awareness, findin