11-02-2018 16:09 via theguardian.com

Tesco 'planning' discount chain to take on Aldi and Lidl

Retailer has reportedly hired advisers to develop separate brand as threat from discounters growsBritain’s biggest supermarket group is understood to be working on a secret plan to develop a new discount grocery chain to take on cut-price chains Aldi and Lidl.Tesco is said to be developing a separate brand that would match the German discounters on price in a bid to halt the constant drift of customers away to the cheaper rivals. The new chain would offer a far more limited range of produc
Read more »