Stationery chain Smiggle: 'In some stores kids come in with a £50 note'

Australian retailer with sights on kids’ pocket money has pursued aggressive expansion in the UK“I was in Smiggle and my mum said ‘I wish there were some chairs’ but other than that Smiggle is amazing,” is the professional assessment of the eight-year-old budding retail analyst Bridie O’Brien. Her father, Patrick, a retail expert at the GlobalData consultancy, had called on his daughter’s expertise as the London schoolgirl is exactly the target customer