Start your own ethical business – it could make a world of difference

Demand for ethical goods is soaring, but what’s the secret to launching a financially successful, socially responsible startup?When John Bird launched the Big Issue in 1991, he had no idea how to make money ethically – or how successful his magazine would turn out to be.“I wanted to create a sustainable alternative to begging, crime and prostitution for people stuck on the streets,” he says. “But I was not a saintly person. I’d go out, get drunk and roll into