Sir John Hegarty: Einstein didn't have a brainstorm session

The BBH co-founder and one of the world’s most awarded ad men on maintaining a long creative career and avoiding ‘McCartney syndrome’ One of the advertising world’s most celebrated contrarians, Sir John Hegarty is still railing against conformity after more than 50 years at the forefront of the industry. The co-founder of ad agency BBH and creator of acclaimed campaigns for brands such as Levi’s, Audi, BA and Johnnie Walker, Hegarty believes that the propensity for