Seven ways online businesses may lose customers – and tips on how to win them back

With 70% of buyers abandoning baskets, e-commerce companies should take a good look at everything from their social media to the checkout experienceAs a business, you invest a huge amount of money, time and effort in attracting your target audience. The last thing you want is to lose customers at the final hurdle.Selling online provides a valuable revenue stream, but today’s time-strapped consumers expect a lot from their buying experience and are easily distracted by offerings from other