Service with a smile: how to keep customers coming back

Sell your brand story, adopt a can-do attitude and respond to feedback was some of the advice in our live chatLoyal customers are hard won, and easily lost. But there are simple and effective ways to encourage repeat custom. Staff training, loyalty schemes and customer reviews were some points for discussion in our live Q&A on the secrets to customer loyalty.First up were loyalty schemes, with a few questions from reader Oliver King. He asked if loyalty schemes are effective, whether custome