Revolution in supermarket packaging – archive, 11 May 1959

11 May 1959: How to prepack highly perishable foodstuffs in an attractive, modern pack is a difficult challenge for retailersPrepacked groceries have been known to us for a number of years, but I well remember, as a very young man in the food trade, their introduction! This brought an outcry, and the trade was told “You will never be successful; you will price yourself out of the market.” But they lived, became a success, and have increased their scope. With this success in mind and