Profits v planet: can big business and the environment get along? | Yossi Sheffi

Sustainability can bring benefits to everybody – including company execs with their eyes on the bottom lineWarren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” It has been more than two decades now since a 1996 issue of Life magazine depicted a Pakistani boy sewing a Nike soccer ball, reportedly for six cents per hour. After the story, the company lost more than half its market capitalisation in just one year – it took Nike six years