Persimmon chief's £75m bonus was 'issue' never likely to disappear easily

A bigger pay cut at the outset might have saved Jeff Fairburn – but he chose otherwisePersimmon is still happily selling houses, but even a half-awake board can spot the long-term danger in becoming a corporate laughing stock. The viral clip of sheepish chief executive Jeff Fairburn walking away from BBC Look North’s cameras, and then protesting that it was “really unfortunate” to be asked about his £75m bonus, was an instant classic in the living-in-a-bubble genre.