'People have gone chicken crazy': what the KFC crisis means for the brand

A logistics problem left the firm’s UK supplies sat in a warehouse. What went wrong and how will KFC and DHL recover?At lunchtime on Friday, George Cheah, or George Junior as he is known, doesn’t really have the time to talk. “Honestly we are so busy, it’s gone absolutely mad. People have gone chicken crazy,” he says over the phone, while people shout orders in the background. Cheah’s family-run fried chicken joint, Chicken George in Luton, won best takeaway a