11-05-2018 12:32 via theguardian.com

Next sales bask in April sunshine as Superdry suffers chilly March

Clothing chain reports jump in profits but fashion brand says ‘beast from the east’ slowed salesUpdates from two major UK fashion retailers has one blaming a sharp downturn in sales on the “beast from the east” cold snap and another saying the recent hot weather had generated a jump in sales and profits.Next said the balmy spell, which included the warmest April day in the UK in almost 70 years, resulted in a £40m sales boost as Britons splashed out on summer dresse
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