Morrisons enjoys some 'remarkable' Christmas cheer
CEO says supermarket has found its ‘mojo’ after having best Christmas in seven years thanks in part to new premium rangesMorrisons had its best Christmas for seven years after the supermarket chain revamped its premium ranges, opened more tills and cut fewer prices.
Britain’s fourth-largest retailer reported a 2.9% increase in sales excluding fuel in the nine weeks to 1 January, with fresh fruit and vegetables, beers, wine and spirits, and its new upmarket The Best range faring
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