Mall-going but budget-constrained: gen-z shoppers shape the future of retail

Malls are popular with zoomers, but they show less brand loyalty and are happy to settle for ‘dupes’ over the real thingTikTok finds and homemade gifts, trips to the mall and the endless search for “dupes” – gen Z’s shopping habits are shaking up retail in the run-up to Christmas. And with price tags climbing and brand loyalty slipping, retailers this season must work harder to earn this generation’s dollar.Gen Z’s spending power is expected to nea