‘Justice is served!’: scoring tiny wins over big companies, one disgruntled email at a time

From unfair pricing to fixing potholes, meet the people taking on ‘the man’ – and getting what they want A while ago – in September 2020 to be precise – Joe in London bought a kettle. Not just any kettle: this was a designer kettle, by Sowden for Hay, in cream, with a red base and a blue lid. “Because I’m the type of millennial who believes I deserve a little treat, even when I’m just buying a kettle,” he says.The kettle took 10 months to arr