ITV expects summer ad boom on back of Love Island and football

TV advertising down in first quarter but broadcaster predicts revenues to be up as much as 90% year on yearCoronavirus – latest updatesSee all our coronavirus coverageITV is predicting a summertime ad boom, with revenues expected to be up as much as 90% year on year, fuelled by the return of must-watch content including Love Island and football’s European Championship.ITV, which said that total TV advertising was down 6% in the first quarter because of the impact of the latest corona