iPhone designer still asks: ‘I wonder what Steve Jobs would do?’ – despite being told not to

Jony Ive, the man behind the look of Apple’s iconic brands says the firm’s co-founder specifically asked him not to consider ‘what Steve would do’Sir Jony Ive, the innovative designer of Apple’s iMac, iPhone and Apple Watch, and a close friend and ­collaborator of the late Steve Jobs, says he still often asks himself: “I wonder what Steve would do?”Ive told BBC Radio 4’s Desert Island Discs on Sunday that he does so despite the fact that J